Today, customers are smarter than ever. They now understand that their true value is more than just the money they pay for services and products. Customers nowadays are empowered – a complaint on social media alone can cost a business millions, and an online review can break or make the fortune of a restaurant. Do not forget feedback that can affect business decisions significantly.
So how can you keep your customers from coming back?
Customers are people and not just data points. It is a must for businesses to find a way to be personal with their clients and to connect with them on a human level. Here at Palm Casual, we treat our customers with utmost respect. We don’t just sell outdoor furniture; we want to provide them with high-quality products. We care about what they think, and we listen to their feedback – both positive and negative. A business will not be able to know the needs and preferences of their clients if they do not have that personal connection to them. Remember that you are not just serving your pockets as businesses, but you are serving your customers.
When you get to know your customers’ likes and dislikes, you now have the upper hand in terms of producing something that you know they will avail of. When you get to know your customers, you can now provide them with personalized products and services. Here at Palm Casual, we allow our customers to let us know what their preferences are. We make high-quality outdoor furniture – it requires more than just having beautiful outdoor furniture. We let our customers tell us what they want and we can make that for them. This way, we are also giving them the chance to feel that we value their opinions, and that we aim to provide them with what they want and need.
Great service is a must.
Providing great service is more than just being able to deliver ahead of time or by merely answering all of your customer’s questions and providing them with everything they need. Great service includes great attitude from the time they enter your store until the time they are at home enjoying their purchase – and sometimes even after that. A good business should be able to provide assistance even when the customer did not purchase anything. Some customers, after being treated nicely, would eventually think that they should purchase something at least – especially since they were given great assistance.
Here at Palm Casual, we aim to provide great quality and great service to our valued customers. This, we believe, is what keeps them coming back for more.